Brand

Logos, colors and type

Our logo, colors and fonts, ready to download.

Download everything

ZIP, 5.9 MB. Logos, app icons, animation.

Live in the browser

Logo animation

For the start or end of a video. 3.2 seconds at 60 fps.

MP4, 2.1 MB, Download the logo animation, MP4, 1920 by 1080, 2.1 MBSquare MP4, Download the logo animation, square MP4, 1080 by 1080, 1.1 MBTransparent WebM, Download the logo animation with a transparent background, WebM, 1.9 MB

Spacing

Clear space and size

Give the logo room to breathe, and keep it at or above the minimum size.

Clear space: the mark with a free zone around it on every side, as wide as the height of its top barxxxxx

Clear space

Keep at least x free on every side. x is the height of the mark's top bar. The same applies to the logo with the name.

16 px
Mark
20 pxFinally Founding logo at 20 pixels tall
Logo

Minimum size

Shown at actual size, measured by height. For anything smaller, like a favicon, use the app icon.

Don’ts

Keep it as it is

The logo only works as drawn. Use the files as they are, on calm backgrounds.

  • Don’t stretch it

  • Don’t recolor it

  • Don’t rotate it

  • Don’t outline it

  • Don’t add shadows

  • Don’t use busy images

Colors

Space, chrome and light

Dark backgrounds, chrome for the mark and headlines, indigo as the light. Click a color to copy its HEX code.

Space

Backgrounds

Chrome

The mark and headlines, as a gradient from top to bottom

Light

Accents and glow, used sparingly

Typography

Two typefaces

Inter for headlines and text, Space Grotesk for labels and small print. Both are free on Google Fonts.

Inter

Headlines and text

Google Fonts
  • HeadlinesSemibold 600
  • Buttons and navigationMedium 500
  • Body text and longer readsRegular 400

Headlines: Semibold, letter spacing -3% to -4%.

Space Grotesk

Labels, subtitles and small print

Google Fonts
  • Eyebrow labelsMedium 500
  • Subtitles and descriptionsRegular 400

Labels: Medium, uppercase, letter spacing 16%.

Name

Two words, two capitals

Write the full name in text. The mark is a symbol, not a short form of the name.

Write it like this

Finally Founding

Not like this

  • Wrong: FinallyFounding
  • Wrong: Finally founding
  • Wrong: finally founding
  • Wrong: FF

Need another format? hello@finally-founding.com